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Brand: Esic Editorial
EAN: 9788473569385
MPN: 9788473569385
Categoría: Libros y revistas

Libro: International Business Plan (978-84-7356-938-5) de Centenera, Jesús (ESIC Editorial ) Comprar Libros de Economía .Negocios .Estrategia E Innovación .. Colección: Cuadernos de Documentación This document is a methodological guide designed to help students achieve the objectives described above. The guide is organized in phases, so that students can limit the work to be done in an orderly manner through time, and its progress can be contrasted with the help of a tutor, but taking into account the overall unity of the Project. Furthermore, this document may be useful for companies and executives who will like to get a basic knowledge and a guide with the main steps to internationalize. This preparation guide to International Business Plan has been planned in a broad way, in order to serve both for export and import projects or for foreign investments, as well as for different sectors. Taking this into account, students should be flexible in developing the presented phases, depending on the specific Project by sectors or by scope of application. 0 1. Introduction and Objectives 2. Structure of the International Business Plan 3. Development of the plan
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Brand: Esic Editorial
EAN: 9788417513436
MPN: 9788417513436
Categoría: Libros y revistas

Libro: English for Successful International Communication (978-84-17-51343-6) de Schlosser, Matthew J. (ESIC Editorial ) Comprar Libros de Libros de Texto .Otros Libros de Texto .Idiomas .. English for Successful International Communication (B2), specially designed for young adults studying Business English at B2 level in Spain, is divided into fifteen 10-page units. Each main unit is divided into three sections: Reading, Listening and Looking at Language, while Put it into Practice tasks, involving students in research and presentation projects, are intended to conclude each unit in a meaningful way. In addition to the main units, after every three units there is a Revision Extension section, students revise and further develop their understanding of important vocabulary and language items previously dealt with. Interspersed throughout the book are five Business Skills mini-units and five Work on Writing mini-units. In the former, students are introduced to a topic, given advice experts in the field and then asked to practice each skill through role plays and informal presentations; in the latter, students are provided with writing tips and asked to analyze a work?related text type before being given the chance to write a similar text of their own. English for Successful International Communication (B2) was born out of ESIC?s 5 Cultures Program, which incorporates the areas of Service to Stakeholders, Excellence, Responsibility, Diversity and Innovation. The innovative content and subject matter of each unit was selected with Business students ?specifically, ESIC stakeholders? in mind, and is intended to reflect material they deal with in their degree program coursework. The diverse range of topics is designed to help students not only to further develop their linguistic skills, but also to think more critically about the world around them. In an effort to promote increased excellence, E.S.I.C. (B2) includes professional guidance and practical insights into emerging topics in the world of Business, Marketing and Advertising (e.g. Corporate Social Responsibility, Big Data and Influencers). 0
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Brand: Esic Editorial
EAN: 9788473567053
MPN: 9788473567053
Categoría: Libros y revistas

Libro: I Congreso ICORIA 2010. The 9th International Conference on Research in Advertising en Madrid de International Conference on Research in
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