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Brand: Sense Publishers
EAN: 9789087901967
MPN: 9789087901967
Categoría: Libros y revistas

Libro: Prospects of Higher Education (978-90-8790-196-7) de Marginson, S. (Sense Publishers ) Comprar Libros de Ciencias Humanas .Pedagogía .Varios .. As common global problems accumulate, research and higher education become ever more vital. At the same time global convergence is transforming the prospects of higher education institutions. Local and national affairs are no longer the ultimate horizon, creating much scope for cross-border initiative and invention in both knowledge and university strategy. Yet the new freedoms are not experienced equally in all localities. Differences between nations are still determining. As the older barriers are stripped away this enhances the capacity of strong universities and systems to dominate the rest, though new players are emerging. There are many possible trajectories for the university. The future is open and the 22 authors in Prospects of higher education explore it from three perspectives: the world as a whole, the Americas, and particular localities and regions. Moving beyond nation-centered analysis of states and markets, Prospects uses concepts of public and private goods to map the potentials for global trade and university rankings, common knowledge benefits and multilateral policy action, national stratification and the wash-back effects in systems and institutions. Broad and imaginative, methodologically innovative and policy sharp, this book has much for government and university leaders, scholars of higher education and anyone interested in public policy. 0
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Brand: Mcgraw-hill Publ.comp.
EAN: 9780071373326
MPN: 9780071373326
Categoría: Libros y revistas

Libro: The Power of Simplicity (978-0-07-137332-6) de Trout, Jack, Rivkin, Steve (Mcgraw-Hill Publ.Comp. ) Comprar Libros de Economía .Management (general) .. "Engaging... Trout practices what he preaches."--Publishers Weekly "Compelling."--Booklist It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic "Positioning" shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.Fight complexity. Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. Embrace simplicity. Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. Be a contrarian. Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. Respect your people. Business ultimately lives or dies by people, not money. Trout's four chapters on "People Issues" are worth a library full of human resource tracts. 0
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