Vdm Verlag Dr. Mueller E.k. | Ofertas Libros Y Revistas

Brand: Vdm Verlag Dr. Mueller E.k.
EAN: 9783865501745
MPN: 9783865501745
Categoría: Libros y revistas

Libro: Viral Marketing (978-3-86550-174-5) de Bryce, Michael (VDM Verlag Dr. Mueller e.K. ) Comprar Libros de Ciencias Humanas .Religión .Religión Cristiana .. The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered. 0
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Brand: Vdm Verlag Dr. Mueller E.k.
EAN: 9783836417501
MPN: 9783836417501
Categoría: Libros y revistas

Libro: The Clean Development Mechanism (978-3-8364-1750-1) de Wright, Dave, V. (VDM Verlag Dr. Mueller e.K. ) Comprar Libros de Ciencias Técnicas .Ecología y Medio Ambiente .. As global climate change and related issues become increasingly pressing for humanity, the search continues for ways to effectively cope with this crisis. One of the most controversial and challenging areas in this circumstance is the relationship between developed and developing countries, where global leaders continue efforts to reach compromise that ensures a sustainable and equitable future. At the heart of this debate lies the Kyoto Protocol's Clean Development Mechanism (CDM). In this book, the author examines South-North equity in climate change mitigation and assesses what effect the CDM may be having. The study begins with an innovative approach to placing the CDM in the international development theory landscape. From this context, the author examines the architecture of the CDM and assesses assumptions about equity that are implicit in it. Attention is then turned to emerging CDM operations data and trends, which are used as the basis for assessing present and potential effects of the CDM on South-North equity in climate change mitigation. This book is addressed to scholars and professionals interested in climate change governance and South-North international development issues generally. It is also a helpful resource for potential CDM investors and stakeholders. 0
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Brand: Vdm Verlag Dr. Mueller E.k.
EAN: 9783836492164
MPN: 9783836492164
Categoría: Libros y revistas

Libro: A Synthesis of Baconipyrone through New Catalytic Asymmetric Methods (978-3-8364-9216-4) de Gillingham, Dennis (VDM Verlag Dr. Mueller e.K. ) Comprar Libros de Ciencias Técnicas .Químicas .. The societal need for optically enriched molecules (e.g. in pharmaceuticals or new materials) continues to drive the development of new synthetic methods for enantioselective synthesis. This work discusses the development of new chiral catalysts and ligands for two important synthetic synthetic methods: Ru-catalyzed asymmetric olefin metathesis, and Cu-catalyzed asymmetric allylic alkylation. These methods were applied to a total synthesis of the marine natural product baconipyrone C. Other highlights include the development of a mild new method for the synthesis of the gamma-pyrone motif and the use of tethered ring-closing olefin metathesis as an alternative to olefin cross-metathesis. Practitioners of organic synthesis should find this book particularly useful for the new carbon-carbon bond-forming methods presented, as well as the novel synthetic strategies. 0
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