Esic Editorial International Business Plan | Ofertas Libros Y Revistas

Brand: Esic Editorial
EAN: 9788473569712
MPN: 9788473569712
Categoría: Libros y revistas

Libro: International Negotiation Patterns (978-84-7356-971-2) de Garaña Corces, José Manuel (ESIC Editorial ) Comprar Libros de Economía .Española y Mundial .. Encuadernación: Rústica Colección: Cuadernos de Documentacion International Negotiation is just a spillover effect of the International trading situation we are living. The business world will never be the same. Traditionally, even outstanding professionals used to work in just one company in one country. We can assure than nowadays, professionals will work in at least two companies in two different countries betting that in the coming years the new professionals will work in at least three companies in three different countries, regions or continents. We are not competing anymore just with the university colleague sitting next to us or with our high school mate we used to talk to. We have to get conscious that, at the same time, someone in Germany, Korea, South Africa, Brazil, Indonesia, China, India or Australia is starting to fight for a future common position in a reputed Company somewhere around the world. Stop thinking locally, stop living locally, and stop breathing locally because if so, you probably have not realized that the world will never be the same. Trust on this?never! 0
Compara precios desde:
Esic Editorial in Libros y revistas

Brand: Esic Editorial
EAN: 9788473569385
MPN: 9788473569385
Categoría: Libros y revistas

Libro: International Business Plan (978-84-7356-938-5) de Centenera, Jesús (ESIC Editorial ) Comprar Libros de Economía .Negocios .Estrategia E Innovación .. Colección: Cuadernos de Documentación This document is a methodological guide designed to help students achieve the objectives described above. The guide is organized in phases, so that students can limit the work to be done in an orderly manner through time, and its progress can be contrasted with the help of a tutor, but taking into account the overall unity of the Project. Furthermore, this document may be useful for companies and executives who will like to get a basic knowledge and a guide with the main steps to internationalize. This preparation guide to International Business Plan has been planned in a broad way, in order to serve both for export and import projects or for foreign investments, as well as for different sectors. Taking this into account, students should be flexible in developing the presented phases, depending on the specific Project by sectors or by scope of application. 0 1. Introduction and Objectives 2. Structure of the International Business Plan 3. Development of the plan
Compara precios desde:
Esic Editorial in Libros y revistas

Brand: Esic Editorial
EAN: 9788473561495
MPN: 9788473561495
Categoría: Libros y revistas

Libro: Price in International Marketing (978-84-7356-149-5) de Carnicer Sospedra, David (ESIC Editorial ) Comprar Libros de Economía .Marketing Estrategico .. Encuadernación: Tela Colección: Lectura empresarial The marketing mix is the coherent combination of policies of Product, Price, Distribution and Communication which, well structured, allows us to introduce a differentiated offering in a market with the intention of adequately position ourselves to achieve sales and profits. Just like in the different elements of the marketing mix there may always exist some element of subjectivity, since it is difficult at times to determine whether a product has higher quality than another, whether a promotional policy is more efficient than another or whether a distribution channel is more suitable than another, when we talk about Price in international negotiations it is obvious that a product that costs 100 euros is cheaper than another one that costs 200 euros. In fact, we could say that with the marketing mix we are just trying to divert the customers attention into the rest of the elements of marketing other than price, in order to add value to the offering and try to justify the price that we demand. Price is such an essential element that, once established, we must make the customer accept it. It is crucial, therefore, to know the use of the concepts, criteria and tactics that are developed below in order to set the pricing policy to be followed in our international sales and maximize performance. Moreover, Price fixing in the international market setting is much more complicated than in the domestic market, because in addition to the usual difficulties there are constraints derived from different markets (different legal and economic settings, competitive situation, relationship between the different markets, etc.) And very often our knowledge of foreign markets is not as deep as the one we have of our own market. On the other hand, the Pricing policy has a potentiality, which is that Price determination allows a Company to have a flexible instrument within the marketing-mix to quickly modify their strategies. It is much slower acting on the distribution policy, for instance. It should be clear that the pricing policy is first and foremost a marketing policy, i.e a system or method that enables us to achieve our objectives and not just a check list on which to calculate our costs. It is a marketing tool that should allow us to (Bertrán, 1994): (1) obtain some profits on the investments made, (2) gain a position in the market and (3) face competition. But all in a manner that is consistent with the other elements of the marketing mix and in a dynamic way. 0 Contents 1. INTRODUCTION: PRICE AND INTERNATIONAL STRATEGY 2. BASIC FOR PRICE SETTING 3. COMPARISON BETWEEN DOMESTIC PRICES AND EXPORT PRICES 4. DETERMINANTS OF THE EXPORT PRICE 5. METHODS OF INTERNATIONAL PRICING 6. INTERNATIONAL PRICES QUOTATION 7. PRICING POLICY IN PERIOD OF INFLATION 8....
Compara precios desde:
Esic Editorial in Libros y revistas

Brand: Esic Editorial
EAN: 9788473567053
MPN: 9788473567053
Categoría: Libros y revistas

Libro: I Congreso ICORIA 2010. The 9th International Conference on Research in Advertising en Madrid de International Conference on Research in
Compara precios desde:
Esic Editorial in Libros y revistas