Documenta Universitaria Comunicaci Educaci I | Ofertas Libros Y Revistas

Brand: Documenta Universitaria
EAN: 9788492707065
MPN: 9788492707065
Categoría: Libros y revistas

Libro: Manual de comunicació turística (978-84-92707-06-5) de Gomis López, Joan Miquel, San Eugenio Vela, Jordi, Soler Llopis, Montserrat, San Eugenio Vela, Jordi (Documenta Universitaria ) Comprar Libros de Literatura .Novela y Narrativa Española e Hispanoamericana .. The communication of tourism has emancipated. It is autonomous. The turnaround experienced with the advent of Information Technology and Communication, the fact appeal to the emotional connection with the destinations of tourists, or what is the same, the trip (pun intended) involved moving from "information" to "persuasion" and "promotion" in "emotion" implies a "leap forward" in relation to traditional communication strategies of tourism had been used until recently. What is now trying, with the connivance of advertising language, is to place the public at the center of the communication strategy to meet the need of hearing a story, an experience, to conquer a territory, appealing, this Thus, the emotional charge inherent to the tourism activity. In fact, the communicative work of tourism with its own standards of Web 2.0 and advertising and public relations (destination branding), it is a reality that reflects a significant shift in strategy, processes and media used in communication tourism.\n 1
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Brand: Documenta Universitaria
EAN: 9788499845166
MPN: 9788499845166
Categoría: Libros y revistas

Libro: La campanya excepcional: Comunicació política i comportament electoral a les eleccions catalanes del 2017 (978-84-9984-516-6) de Besalú Casademont, Reinald, Mauri Baraza, Laia, Besalú Casademont, Reinald, Moragas Fernández, Carlota (Documenta Universitaria ) Comprar Libros de Ciencias Humanas .Ciencias Políticas .. Veintidós años después de las elecciones que dieron lugar al primero de los libros de esta serie histórica e ininterrumpida de análisis de la comunicación política y del comportamiento electoral en las elecciones al Parlamento de Cataluña, nos encontramos, sin lugar a dudas, ante los comicios más anómalos de todos los estudiados hasta ahora. Así, las elecciones celebradas el 21 de diciembre de 2017 no fueron convocadas por el Presidente de la Generalitat, tal y como lo establece el Estatuto, sino por el presidente del Gobierno, Mariano Rajoy, como consecuencia de la suspensión de la autonomía y de la destitución del Gobierno en aplicación del artículo 155 de la Constitución Española. 0
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Brand: Documenta Universitaria
EAN: 9788499845951
MPN: 9788499845951
Categoría: Libros y revistas

Libro: Identitat i comunicació local a Terres de lEbre (978-84-9984-595-1) de Guzmán Casals, Jaume (Documenta Universitaria ) Comprar Libros de Otros .. This book interprets local communication in Terres de l'Ebre. Likewise, it also follows a linear route based on its historical background to observe the evolution of the local press over more than forty years. However, on the one hand, it is intended to expose the changes that have taken place in the headers, partly due to the application of communication technologies in the digital world and, on the other, due to the economic crisis that has recently the free fall and a reduction of the traditional press. This work contributes to define, classify and show how these local media help to consolidate and spread the identity of this area. We can also consider that this is a valuable study from the point of view of local communication because it places the Ebre counties in the historiography of the press in Catalonia. The history of the local press as a memory of the written past, the present as an act of digital transformation in the midst of the crisis, and the uncertain future of data in the face of a new local model of communication. 0
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Documenta Universitaria in Libros y revistas

Brand: Documenta Universitaria
EAN: 9788499841083
MPN: 9788499841083
Categoría: Libros y revistas

Libro: Imatge i Comunicació a Cuba (978-84-9984-108-3) de Costa i Fernández, Lluís, Costa, Lluis (Documenta Universitaria ) Comprar Libros de Ciencias Humanas .Ciencias de la Información .. El present llibre recull l'aportació científica i la reflexió compartida per diversos investigadors cubans, espanyols i catalans, que analitzen una mplia mostra del conjunt comunicatiu cub: el disseny grfic, el disseny industrial, el cartellisme, les tanques publicitries, el cinema i la docncia.\nDes del punt de vista de la comunicació, la Cuba de les darreres cinc dcades ofereix un model absolutament condicionat a la lgica del rgim comunista i de les seves vicissituds. Els anuncis publicitaris a Cuba són substituts per una altra mena de reclam: els missatges polítics socials i culturals que la Revolució Cubana estén per tota l'illa. Aquesta estratgia comunicativa disposa d'uns referents histrics molt clars a la Unió Sovitica, per també, per exemple, en els cartells de la Guerra Civil espanyola. Les tanques que poblen el paisatge cub poden servir, així mateix, i des del camp de la recerca histrica, per interpretar l'evolució política del país. Proclames, consignes i dissenys constitueixen la més pura i genuna grfica revolucionria.\nUn altre llenguatge comunicatiu molt característic a la Cuba revolucionria és el cinema , el qual actua com un instrument valuosíssim per conixer la realitat quotidiana d'un país tan particular i que provoca tantes passions, amb una finalitat inserida en l'mbit de l'educació, de la difusió cultural, de la informació documental i de la propaganda ideolgica.\n\n 0
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Brand: Documenta Universitaria
EAN: 9788499841182
MPN: 9788499841182
Categoría: Libros y revistas

Libro: Manual de comunicación turística (978-84-9984-118-2) de San Eugenio Vela, Jordi (Documenta Universitaria ) Comprar Libros de Economía .Industria .. Almost two years have elapsed since the appearance of Manual de Comunicació Turística, we present this spanish edition, revised and enlarged, which is something like a younger brother of an existing work in Catalan, although different in its approach and content.\n In this edition, has been affected especially in everything related to digital communication, the universe and the phenomenon 2.0, social media communication applied to tourism. To this end, we had outstanding professionals and scholars, from a theoretical and applied, place us in the new scenario for tourism digitalism.\n In short, this work delve into the treatment of what today represents not only a change of trend in tourist communication, but a cultural shift change, per se, the traditional model of tourism. \n 0
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Documenta Universitaria in Libros y revistas

Brand: Documenta Universitaria
EAN: 9788499843841
MPN: 9788499843841
Categoría: Libros y revistas

Libro: Comunicació, educació i compromís social (978-84-9984-384-1) de Masgrau Juanola, Mariona, Costa i Fernández, Lluís, Mnica Puntí Brun (Documenta Universitaria ) Comprar Libros de Ciencias Humanas .Pedagogía .Varios .. The interrelationship between communication and education is convenient and necessary, and we understand it as a true exercise of responsibility and social commitment. And especially when we see that many communication theorists support the abstract concept of the American mathematician, founder of cybernetics, Norbert Wiener: "All communication is a transfer of information," which leads us to the requirement to keep in mind the idea that a theory of social communication should reflect on the supposed aseptic appearance of this transmission of information from sender to receiver. Thus, it should be borne in mind that all communication is a transfer of information for the purpose of persuading the receiver to accept the purpose of the sender. This book is part of the line of work that proposes the interrelationship between the fields of education and communication, with the aim of responding to the current demands and needs of a society formed from contexts of diversity. In today's society, there are still many challenges to overcome. The media has great power to convey ideas, attitudes and behaviors. For this reason, it is convenient and necessary to communicate with responsibility and social commitment. To communicate is to transmit knowledge and information; therefore, in a way it is to educate. We also use communication in education, so we can read in this book the story of educational experiences as diverse as the use of cinema in classrooms, audiovisual narratives to preserve the memory of a neighborhood or musical projects to search the well-being of the participants. Educate in the diversity of our society, and to be citizens with skills to speak and act in the polis. Education and communication to deepen democracy, development and social change. A necessary social commitment for today?s information and knowledge society. 0
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