Harvard Business Press | Ofertas Libros Y Revistas

Brand: Harvard Business Review Press
EAN: 9781633692749
MPN: 9781633692749
Categoría: Libros y revistas

Libro: The Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renee Mauborgne (978-1-63369-274-9) de Kim, W. Chan (Harvard Business Review Press ) Comprar Libros de Literatura .Literatura en Inglés .. The best of W. Chan Kim and Rene Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Rene Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies." 0
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Harvard Business Review Press in Libros y revistas

Brand: Empresa Activa
EAN: 9788492452811
MPN: 9788492452811
Categoría: Libros y revistas

Libro: Yo me he llevado tu queso (978-84-92452-81-1) de Harvard Business School Press, Malhotra, Deepak, Merino Sánchez, María Isabel (Empresa Activa ) Comprar Libros de Economía .Negocios .Emprendedores/creación De Empresas .. Hace 12 años Empresa Activa nació con una pregunta Quién se ha llevado mi queso? Hoy, finalmente se da respuesta a esa pregunta y se lo hace del mismo modo que el planteamiento original, a través de una historia de ratones encerrados en un laberinto buscando queso afanosamente. Todos menos tres que serán los héroes de la fábula que de distintas formas logra eliminar el laberinto que está dentro de la mente de todos los ratones. 0
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Empresa Activa in Libros y revistas