Harvard Business Press | Ofertas Libros Y Revistas

Brand: Harvard Business Press
EAN: 9781625271464
MPN: 9781625271464
Categoría: Libros y revistas

Libro: The Innovator's Method: Bringing the Lean Start-Up Into Your Organization (978-1-62527-146-4) de Nathan R. Furr; Jeff Dyer (Harvard Business Press ) Comprar Libros de Otros .. Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company--perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method --a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty--through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator's DNA --which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas--this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the "how"--how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you. 0
Compara precios desde:
Harvard Business Press in Libros y revistas

Brand: Harvard Business Review Press
EAN: 9781633692749
MPN: 9781633692749
Categoría: Libros y revistas

Libro: The Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renee Mauborgne (978-1-63369-274-9) de Kim, W. Chan (Harvard Business Review Press ) Comprar Libros de Otros .. The best of W. Chan Kim and Rene Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Rene Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review . This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies." 0
Compara precios desde:
Harvard Business Review Press in Libros y revistas

Brand: Harvard University Press
EAN: 9780674010994
MPN: 9780674010994
Categoría: Libros y revistas

Libro: Making Stories (978-0-674-01099-4) de Bruner, Jerome Seymour (Harvard University Press ) Comprar Libros de Otros .. Stories pervade our daily lives, from human interest news items, to a business strategy... 0
Compara precios desde:
Harvard University Press in Libros y revistas

Brand: Profit Editorial
EAN: 9788419841667
MPN: 9788419841667
Categoría: Libros y revistas

Libro: Tips para mamás de HBR Working Parents Series, Harvard Business Review Press Profit Editorial 978-84-19-84166-7 188p. 18 EUR Comprar
Compara precios desde:
Profit Editorial in Libros y revistas

Brand: Empresa Activa
EAN: 9788492452811
MPN: 9788492452811
Categoría: Libros y revistas

Libro: Yo me he llevado tu queso (978-84-92452-81-1) de Harvard Business School Press, Malhotra, Deepak, Merino Sánchez, María Isabel (Empresa Activa ) Comprar Libros de Economía .Negocios .Emprendedores/creación De Empresas .. Hace 12 años Empresa Activa nació con una pregunta Quién se ha llevado mi queso? Hoy, finalmente se da respuesta a esa pregunta y se lo hace del mismo modo que el planteamiento original, a través de una historia de ratones encerrados en un laberinto buscando queso afanosamente. Todos menos tres que serán los héroes de la fábula que de distintas formas logra eliminar el laberinto que está dentro de la mente de todos los ratones. 0
Compara precios desde:
Empresa Activa in Libros y revistas